Howdy, my name is Rick.
I’m a multidisciplinary designer specializing in user interface and interaction design.
As a senior UI designer at Rockwell Automation Campus, my current role is where I create digital design systems and purpose-driven experiences.
SOFTWARE SKILLS _SS100%
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- _Adobe.Cloud: UI/UX 2022 100%
- _WORDPRESS 100%
- _HTML5 / _CSS3 100%
- _Cinema.4D 75%
- _BUGHERD 95%
- _FIGMA 100%
- _TRELLO 90%
- _JIRA 85%
- _CONFLUENCE 75%
- _e-on.VUE 85%
- _Articulate.360 90%
Years of experience
FEED DATA _E19 CODE
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With two decades of experience designing digital experiences across various industries, I bring a wealth of knowledge to every project. My strong graphic design skills, strategic design thinking, and storytelling abilities allow me to create beautiful, emotion-driven work that connects with users.
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Throughout my career, I’ve had the pleasure of working with world-renowned brands such as Visa, Nike, Cisco Systems, and Under Armour, among many others. From Rockwell Automation to SofinaFood, ToolsGroup to the National Museum of Colombia, my expertise has helped to elevate brands and drive results. Whether it’s developing intuitive user interfaces, crafting engaging user experiences, or ensuring designs align with brand standards, I’m passionate about creating digital experiences that delight users and exceed business goals.
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In summary, my extensive experience in UX/UI design, combined with a track record of success working with industry-leading brands, make me the ideal choice for any digital design project.
_Professional.profile
- Expert in Adobe Cloud, with extensive experience in designing user interfaces and user experiences for digital products.
- Bachelor of Graphic Design Production degree with a focus on UX/UI design principles and techniques.
- Proven ability to solve complex design problems by creating intuitive, user-centered designs that align with business goals.
- Possess excellent graphical skills, a creative flair, and a keen sense of color, which I leverage to create visually appealing designs that enhance the user experience.
- Skilled in working within brand and design guidelines, ensuring that my designs align with the overall brand and messaging.
- Highly organized and able to prioritize my workload, enabling me to consistently deliver high-quality work within tight deadlines.
_Key.areas.of.expertise
- As a UX/UI designer and problem solver, I’ve designed data and usability-driven digital products from concept to deployment that are both user-centric and achieve business objectives.
- I bring a wealth of technical expertise in XML, HTML5, CSS3, PHP, MooTools, JS, JQuery Mobile, WordPress, Joomla, and Drupal.
- I’m also well-versed in achieving top search engine positions through SEO strategies.
- In terms of methodologies, I’m experienced in both Agile and Waterfall development frameworks. My corporate and brand identity design experience spans a range of projects, from designing posters, brochures, advertisements, catalogs, logos, and billboards to managing complex user experiences for the web.
Overall, I pride myself on delivering exceptional UX/UI design solutions that balance the needs of the user with the business objectives of the project. My extensive experience in technical development, SEO, and brand identity design makes me the perfect candidate for any digital design project.
OTHER AREAS OF EXPERTISE
Prepress printing process, digital media, custom WordPress theme design, 3D computer graphics, photography, and motion graphics.
_Extended.learning
UX DESIGN PROFESSIONAL
Google
Brightspace: Training Immersion
D2L
Inbound Marketing Certified
HubSpot Academy
Certified Articulate 360
TAEC / Pontificia Universidad Javeriana
UX for Web Design
LinkedIn
Custom Reports in Google Analytics
Coursera
GOOGLE ANALYTICS
Google – MOOC
HTML5/CSS3
Conestoga College, Waterloo, ON – Canada
UI DESIGN
University of Waterloo. Kitchener, ON – Canada
SEO (ACHIEVING TOP SEARCH ENGINE POSITIONS)
University of Waterloo. Kitchener, ON – Canada
ENGLISH AS A SECOND LENGUAGE (ESL/LINC)
Conestoga College, Waterloo, ON – Canada
_Languages
- Spanish: Native
- English: Fluent
How I work
One of my principles is constant communication. My core competencies range from strategy and conception to design and development. During all project stages, I strive for excellence and close cooperation with my clients.
Constant iteration
Iteration in the form of continuous checks is essential. It enables me to keep an eye on everything and guarantee the high quality of my work.
Collaborative team work
Transparency through integration: by involving my clients in my workflows, I can offer them a permanent insight into my progress, thereby increasing the quality of the results.
Long-term support
My work doesn’t end when your website goes online or your campaign is launched. I plan beyond that and support my clients and projects in the long term.
Unique balance of creative and technical expertise
From web and mobile experiences to digital installations and retail applications to augmented and virtual reality environments - I design digital experiences that make an impact.
I'm a multi-disciplined designer with a unique balance of creative and technical expertise, coupled with a strong background in UX/UI design and patterns in interaction design.